Under Reports, you’ll find two new custom subscriber reports that includes information about subscriber status for all of your data extensions. With Marketing Automation, you can set up a multi-step campaign to automatically send one email and then wait a few days to automatically send the next email, etc. As an example, many stations send multiple emails for a member renewal campaign. In Salesforce Marketing Cloud, Automation Studio can help you automate email tasks (sends, reporting) in a visual interface. Later this summer, we plan to enable Automation Studio for member stations who want to try marketing automation in their email campaigns. In beta for over a year, NPR has begun testing the Content Builder with some of our own internal groups and we’re excited by many of the new improvements. Later this year, a new content editor will appear in your Email Studio area of Salesforce Marketing Cloud.
Improved interface for creating and sending emails While you’ll still need your computer to manage your email campaigns in full detail, the app allows you to view stats on recent sends, share the stats from a send via email or text, and review, pause or cancel sends scheduled in the futureĮmail Studio: New Content Editor - Coming This Summer If you’re using a iPhone (Android version is coming soon), you can now download a free Salesforce Marketing Cloud mobile app to manage, view and share results of your email campaigns without being tethered to your desk. Share results of your email campaigns away from your desk If there is a desire to improve the marketing process for a business, Salesforce Marketing Cloud is highly recommended.Admin Mobile App for iPhones - Available now!
This allows businesses to spend less time on marketing processes and invest their time in developing hands-free marketing campaigns. By way of automation, Salesforce Marketing Cloud reduces the time needed to apply marketing methods by having the platform execute the process. In conclusion, Salesforce Marketing Cloud is an efficient tool that assists businesses with marketing initiatives. This will prevent any deviation during the development of the project. Lastly, always use the vision of the end result provided by the analysis as reference. Should the tasks be attempted by individuals, or groups, that do not have experience in the respective area, it is important to ensure that resources are provided to help increase the success rate of the project. This created time efficiency and avoided delays within the development process.
For this project, it was important to ensure that each area was handled by someone that has experience in the perspective task.
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